VARIOUS METHODS TO CLASSIFY THESE PANELS:

Consumer/Target Audience/Buyer Panel

• Focus: Understanding consumer behavior, preferences, and dining choices in the restaurant industry. Tailoring menus, services, and marketing to meet the tastes and expectations of different customer segments.
• Content Type: Identifying the types of content that appeal to restaurant-goers, such as recipe blogs, food reviews, cooking tutorials, or dining experiences shared on social media platforms like Instagram and TikTok.
• Demographics: Tracking factors such as age, income, dietary preferences (e.g., vegetarian, vegan, gluten-free), and geographic location to create personalized experiences and targeted marketing campaigns.
• Attitudes and Behavior: Analyzing dining behaviors, such as preferences for dine-in, takeout, or delivery, attitudes toward health-conscious eating, and sustainability trends, which impact restaurant marketing and menu offerings.

Television and Film Panel

• Focus: Exploring how restaurants can leverage television shows, food documentaries, and films for advertising, product placement, or even featuring their signature dishes to increase brand visibility.
• Content Integration: Discussing how restaurants can creatively integrate their brands into popular television cooking shows or travel food documentaries, which can generate interest and attract new customers.

Advertising and Marketing Panel

• Focus: Effective advertising strategies for restaurants, including digital marketing, local search engine optimization (SEO), influencer marketing, and seasonal promotions to drive foot traffic and customer loyalty.
• Content Type: Exploring how restaurants can create compelling ads showcasing their menu offerings, ambience, and unique dining experiences to appeal to a broad audience.
• Partnerships and Collaborations: Discussing opportunities for restaurants to collaborate with local producers, food delivery platforms, and culinary influencers to increase brand awareness and reach new customer bases.

Publishing and Print Media Panel

• Focus: The role of print media in the restaurant industry, including food magazines, local publications, menu design, and print advertising to influence dining choices and build brand recognition.
• Menus and Brochures: How well-designed menus and printed materials can serve as marketing tools, enhancing the customer experience and encouraging upselling or highlighting special offerings.

Digital Media and Online Content Panel

• Focus: Strategies for restaurants to engage customers through digital platforms such as websites, food delivery apps, social media, and online reviews. Engaging with customers in a meaningful way to drive reservations and customer loyalty.
• Content Type: Utilizing social media to share enticing food photos, behind-the-scenes videos, chef interviews, and customer testimonials. These types of content build engagement and brand affinity.
• SEO and Local Search: Techniques to optimize restaurant websites for local search to ensure visibility on platforms like Google, Yelp, and TripAdvisor, driving customers to their doors or apps for delivery.

Telecommunications Panel

• Focus: Examining how telecommunications, including mobile networks and online reservation platforms, are shaping the restaurant industry. Discussing how restaurants can enhance their customer experience using SMS marketing, mobile apps, and digital ordering systems.
• Mobile Engagement: Understanding how mobile apps and responsive websites can streamline reservations, ordering, and payments, creating seamless customer experiences and boosting sales.
• Cloud Services and Delivery: Discussing how cloud-based services and restaurant delivery apps are transforming the way customers place orders and how restaurants manage inventory, staff scheduling, and delivery logistics.