Consumer/Target Audience/Buyer Panel

• Focus: Understanding consumer behavior, preferences, and purchasing decisions in the packaged goods industry, ensuring product relevance and customer satisfaction.
• Content Type: Understanding people's preferences for different types of content—whether it's food, beverages, packaging designs, or media content—helps tailor products and messaging to specific consumer segments.
• Demographics: Tracking key factors like age, gender, income, education, and geographic location to identify target audiences for packaged goods, adjusting offerings to meet consumer needs.
• Attitudes and Behavior: Media consumption and purchasing habits influence attitudes toward CPG products. Analyzing attitudes toward sustainability, convenience, and pricing provides insights to tailor product strategies.

Television and Film Panel

• Focus: Explore how CPG brands can leverage TV and film content for advertising, product placement, and brand awareness. Partnering with shows and films to boost product visibility in front of relevant audiences.

Advertising and Marketing Panel

• Focus: Effective advertising strategies and marketing tactics for CPG companies, including partnerships with seed companies, fertilizer manufacturers, and food processing companies to enhance brand messaging and reach.
• Content Type: Examining how CPG brands can tailor their advertising across multiple channels (digital, print, TV) to engage their target audience and enhance their brand’s reach.

Publishing and Print Media Panel

• Focus: Discussion on the role of print media in CPG brand building, including trade publications, product packaging, and print advertising to influence consumer decisions.
• Packaging Design: How packaging design can influence purchasing decisions and customer loyalty. Effective use of print media in packaging can strengthen a brand’s position in the CPG market.

Digital Media and Online Content Panel

• Focus: Strategies for CPG companies to engage with consumers through digital platforms, including social media, e-commerce, and influencer marketing to drive sales and brand loyalty.
• Content Type: Leveraging social media platforms and influencer partnerships to create targeted content that resonates with specific consumer groups and drives online engagement.
• SEO and E-commerce: Techniques to optimize digital presence, including SEO for e-commerce platforms to enhance product discoverability and improve conversion rates for packaged goods.

Telecommunications Panel

• Focus: Explore how telecommunications and mobile technologies are shaping the CPG industry, particularly through digital ads, mobile shopping, and customer service channels.
• Mobile Engagement: Understanding how consumers engage with CPG brands through mobile apps, text message marketing, and mobile-optimized websites to enhance customer experience and sales.

Television and Film Panel

In the era when media primarily meant print or TV, this panel focuses on TV and film professionals working in studios, production companies, or streaming services. Their insights deliver accuracy for those seeking a deeper understanding of this segment.

Advertising and Marketing Panel

Comprising a diverse community of creatives working for agencies, including consultants and media buyers, this panel hails from the fields of advertising, marketing, and public relations.

Publishing and Print Media Panel

Despite predictions of decline, print media's aura remains, with fiercer competition than ever. This panel consists of professionals in publishing and distribution, covering books, newspapers, magazines, and other printed materials.

Digital Media and Online Content Panel

In the age of the Internet, AI, and digital dominance, this exclusive panel involves individuals engaged in creating, distributing, and consuming content on websites, social media platforms, and mobile apps.

Telecommunications Panel

This panel delves into the telecommunications industry not only as a standalone entity but also as a crucial part of the media and communication landscape. It includes professionals working in the provision of telecommunication services, covering wireless and wireline services, broadband internet, and satellite services.

Entertainment, Education, and Gaming Panel

With entertainment going digital and mobile, this panel comprises experts involved in the production and distribution of video games, music, videos, and online courses, reflecting the evolving landscape of entertainment and education.